Our mission

Our mission is to ignite a revolution in branding by sculpting and evolving the most daring and unmistakable brand personalities

Pete Ryan

CEO and Founder

Ethos is a lifesaver for your brand. My team was really tired of managing our brand assets across multiple platforms. With Ethos we no longer have to email back and forth for logos, AI files, color codes, etc. We now have confidence that we’re maintaining our brand with a consistent look and feel.

Founded

Brands
Empowered

Our Vision

Our vision is to become the go-to, all-in-one brand space for the world’s most priceless and iconic brands, and to create a new standard for the brands of tomorrow.

Alli Shaper

CEO and Co-Founder

Before Ethos, my team would spend over 10 hours per week finding and sharing brand files. I now use Ethos to create, manage and share my brand, and it has helped me increase my brand awareness among my customers. My team recently designed and launched a merch line with Sofi Tukker and The Knocks. Ethos helped us save time and effort by using the Brand Showroom with Smart Links during the collaboration.

Brand Trust

Brand
Relationships

Our Purpose

Our purpose is to help empower brands to radiate their intrinsic presence and qualities with radical candor by giving them an open space to consistently grow their identity.

Stephen Howe

CEO and Founder

At Scaling Trade, Ethos has revolutionized our branding process, streamlining the creation and management of brand guidelines. This platform simplifies asset access for our clients, enhances collaboration and strengthens our partnerships with local trades and businesses. We save an average of two hours per project, consistently exceeding customer expectations.

Brand Visibility

Customers

VALUES

Brian Friedman

Ethos Founder

Brian Friedman is the Co-Founder of SuperMush, a rebel Gen Z brand that’s known as the “Red Bull of mushrooms” and a trailblazer in vernacular and adorkable branding. Brian was the CEO and Co-Founder of LOOPD, the leading innovator in offline analytics for B2B events and dedicated to promoting corporate brands.

While at LOOPD, Brian was recipient of the prestigious Good Design and iF Design global awards. He sold LOOPD to etouches (now STOVA), a major, cloud-based event management software company where he was the VP of Digital Innovation.

Story

While at Aventri, Brian created a 200+ page Brand Operating System (BOS) and played a key role in a mulit-million dollar corporate rebrand.

Brian helped the team develop a new logo, mission statement, vision statement, digital branding and more over 8 months.

His team was so focused on brand development that it didn’t have a process in place for brand deployment at scale.

By missing this step, his sales team, marketing team, and operations team started to use wrong versions of their new brand unknowingly.

This decreased Aventri’s new brand value, and caused brand confusion.

Brian couldn’t find a platform that his team wanted to adopt – and that’s when the idea of Ethos was brought to life.

Investor

Investor Profile:

Rolling Thunder Ventures

Investor Description:

Rolling Thunder Ventures partners with dreamers who are passionate about design to launch modern products and build sustainable brands. Rolling Thunder Ventures loves spending their time backing and creating startups in CPG, SaaS, travel and beyond.

Location

Our team is based in ☀️ San Diego, CA. When not working on Ethos, you can find us surfing at the beach to the west or biking in the mountains to the east.