LEARN HOW TO grow AN iconic brand

This blog compares two Brand Asset Management (BAM) platforms, Ethos and Brandy. It covers their key features, pricing, target users, and unique benefits. Ethos offers affordability, AI-powered tools, and white-label options, while Brandy provides brand spaces, advanced collaboration, and customization.

This blog explores the importance of a logo in branding, how it shapes brand identity, builds recognition and trust, and reflects core values. It also provides expert tips on designing a timeless, versatile, and impactful logo that strengthens your brand presence.

This blog explores 7 key branding strategies—corporate, product, service, retail, personal, co-branding, and cultural. It highlights their benefits, real-world examples, and how each can help businesses build trust, connect with audiences, and stand out in the market.

Every house is built with the same raw materials: wood, cement, and bricks. These materials must be laid one by one for a strong foundation and beautiful construction. If you remove any of the essentials from the list, your building will not stand tall and majestic. Similarly, big brands don’t get successful by chance and overnight. They use certain branding elements to represent themselves to the global audience. Remove any of these essential elements, and your brand won’t make a global impact.

As 2024 winds down, we’re proud to share an exciting milestone: Ethos has been recognized by Gartner Digital Markets across three leading platforms: Capterra, GetApp, and Software Advice. These accolades highlight how Ethos is transforming brand management for teams around the world, making it simpler, more efficient, and more effective.

The basic purpose of branding is to present your business as an identity rather than a commodity. Branding gives people a reason to interact with your brand, and if done correctly, it will foster brand trust. Brand trust is vital for your business's survival in this competitive marketplace.

Branding has become essential for business survival nowadays. Successful entrepreneurs present their businesses as identities rather than just commodities. They provide their audience with a reason to interact with their brand apart from sales, and they maintain a cohesive approach to marketing and brand messaging across several platforms.

Humans have been conducting business on the face of this planet for centuries now. Moreover, there are countless options for virtually any product or service. Many of these options offer similar pricing and quality standards, yet consumers consistently favor one business over another.

There's no great Boing Model without a blueprint. Likewise, a branding kit is required for strong and cohesive branding. It includes the essential components - branding guidelines, color templates, typography and font, and tone of voice - required for unified and strong branding across multiple channels.

A 2020 study revealed that 42% of consumers view a brand's logo as a reflection of the company's personality. A similar study conducted by Renderforest in 2021 concluded that logos are the most recognizable brand identifiers, followed closely by visual style, brand colors, and unique voice.

Bynder has a primary focus on DAM. As such, it's only fitting that the platform offers third-party integrations for usability. On the other hand, Ethos is a niche platform with a focus area restricted to branding assets.

Your brand has a face in its logo. It has a body: the business. And it also has a voice. As a business owner, you raise your brand from the ground up just like a child and watch it turn into a tremendous success. Of course, you face setbacks along the way, but you can’t afford to mess it up that bad.

Nike's "Just Do It" is a prime example of an impactful brand message. The slogan fits perfectly with the brand’s target audience: athletes. Most athletes would love to have Nike merchandise simply because the slogan “Just Do It” pushes their limits to go beyond.

If you're here, you probably already understand the importance of maintaining consistency in your branding. But handling that single-handedly can be inefficient and, quite frankly, overwhelming. It's 2024, and we now have tools for everything. And that includes managing your brand as well. 

You might already know the importance of having a brand for your small business, and you may already have developed one as well. But you can still fail to see the results you’ve been working for. Why? It's because you’re probably doing it the wrong way. In 2024, 81% of people need to trust a brand before making any purchases.

As a small business owner, your primary goal each day is to show up, make a couple of sales, and get back home with some bucks. While your day-to-day operations might feel manageable, breaking into the market and competing with established giants can seem daunting.

You established a brand; you burnt the midnight oil, and now, it's booming. Everywhere you look, certain logos, slogans, color schemes, or visuals uniquely represent your brand. Those are your brand assets, the values that represent your brand and hold a pivotal part in the promotion and retention of your business.

In today’s competitive and digitally-driven business landscape, the strength of a brand is more crucial than ever. Yet, maintaining a consistent and effective brand presence across all platforms can be challenging. This is where Brand Asset Management (BAM) becomes vital. For companies of all sizes, understanding and implementing BAM is essential to safeguarding brand integrity, optimizing the use of brand-related resources, and maximizing brand value.

In the fast-paced world of branding and marketing, managing your brand assets effectively is crucial for maintaining a strong and consistent brand presence. Brand Asset Management (BAM) involves organizing, storing, and utilizing brand-related resources such as logos, images, and marketing materials. To streamline this process and ensure brand consistency, businesses rely on various tools designed for BAM.

In today’s competitive market, brand consistency is not just a luxury—it's a necessity. A unified and consistent brand image across all touchpoints helps build trust, reinforce identity, and drive customer loyalty. This is where Brand Asset Management (BAM) comes into play. Effective BAM ensures that every element of your brand—whether it’s a logo, color scheme, tagline, or marketing material—remains consistent and aligned with your brand’s identity. In this article, we’ll explore the critical role of BAM in enhancing brand consistency and how tools like Ethos can be pivotal in this process.

In today’s fast-paced digital world, businesses are inundated with various types of assets that need to be organized, managed, and utilized effectively. Among the many tools available, Brand Asset Management (BAM) and Digital Asset Management (DAM) are two crucial approaches that help businesses handle their assets efficiently. While they may seem similar, they serve different purposes and offer unique benefits. In this comprehensive guide, we will explore the differences between Brand Asset Management and Digital Asset Management, and highlight how tools like Ethos can enhance your BAM strategy.

In the competitive world of business, maintaining a consistent and effective brand presence is essential for building trust and driving growth. A well-executed Brand Asset Management (BAM) strategy ensures that all brand-related assets are organized, protected, and utilized effectively, reinforcing your brand’s identity across all touchpoints. This comprehensive guide will walk you through the steps to develop and implement a successful BAM strategy, including best practices, common pitfalls to avoid, and how tools like Ethos can enhance your strategy.

Creating a comprehensive and effective brand guidelines template is essential for maintaining brand consistency and ensuring that your brand is represented accurately across all channels. A well-designed brand guidelines template serves as a blueprint for how your brand elements should be used, helping to protect your brand’s identity and integrity. In this guide, we will walk you through the process of designing a brand guidelines template from scratch, highlighting key elements to include and offering tips for ensuring it meets your brand’s needs. We’ll also explore how the Ethos brand guideline platform can streamline the creation and management of your brand guidelines.

In the world of branding and marketing, maintaining a cohesive and recognizable brand identity is crucial for success. Two key tools that help ensure brand consistency are the brand guidelines template and the brand style guide. While these terms are often used interchangeably, they serve different purposes and offer distinct benefits. Understanding the differences between a brand guidelines template and a brand style guide is essential for effectively managing your brand’s visual and verbal identity. In this blog post, we’ll explore the differences between these two tools, discuss when and why to use each, and highlight how the Ethos brand guideline platform can enhance their effectiveness.

A well-crafted brand guidelines template is a crucial tool for maintaining brand consistency and ensuring that your brand is represented accurately across all platforms and touchpoints. It acts as a comprehensive guide that details how brand elements should be used, providing clear instructions to protect and enhance your brand’s identity. In this post, we’ll break down the essential components of a comprehensive brand guidelines template, helping you understand what needs to be included. We’ll also explore how the Ethos brand guideline platform can simplify the creation and management of your brand guidelines.

Creating a brand guidelines template is crucial for maintaining consistency and ensuring that your brand is represented accurately across all touchpoints. However, simply having a generic template is not enough. To truly make an impact, you need to customize your brand guidelines template to fit your specific brand identity, ensuring it’s both functional and unique. In this blog post, we’ll explore tips and best practices for tailoring your brand guidelines template to maximize its effectiveness. We’ll also discuss how the Ethos brand guidelines platform can streamline and enhance the customization process.

In today’s highly competitive business landscape, maintaining a consistent and recognizable brand identity is crucial. A well-defined brand not only helps in creating a memorable impression but also builds trust and loyalty among customers. One of the most effective ways to ensure brand consistency is through the use of a brand guidelines template. This comprehensive tool provides a structured approach to documenting and implementing your brand identity across all touchpoints. In this blog post, we’ll explore the numerous benefits of using a brand guidelines template for your business and how the Ethos brand guideline platform can enhance your brand management efforts.