What Are Brand Assets? Definition & Examples Explained

You established a brand; you burnt the midnight oil, and now, it's booming. Everywhere you look, certain logos, slogans, color schemes, or visuals uniquely represent your brand. Those are your brand assets, the values that represent your brand and hold a pivotal part in the promotion and retention of your business.

So, how do we create successful brand assets that stand out and deliver results for your brand? How are brand assets different from other digital assets of your business, and what are some examples of successful brand assets? In this blog post, we’ll cover everything you need to know about brand assets!

So What are Brand Assets, and How are They Different From Digital Assets?

At the very foundation, brand assets are elements that an organization uses for its recognition. Companies use these assets to value their brand and create an overall identity and perception of their name in the marketplace. In most cases, the terms brand assets and digital assets are used interchangeably, but there’s actually a difference between these two terms.

All brand assets can be considered digital assets but not vice versa. Brand assets is a more specific term that refers to those digital assets used for the recognition and the significance of a brand.

On the other hand, digital assets can be treated as a more generalized term and refer to any content or resources that a brand owns in digital form. These may include any articles, content, videos, audio, or other multimedia content. Digital assets are especially important when it comes to supporting a brand in search engines and social media platforms. They garner attention for the company and generate leads.

Examples of Successful Brand Assets

If you look around, you’ll find various brand asset examples in your daily life. Here are a few examples of brand assets and how different companies have used them for unparalleled recognition.

1. Brand Colors

Studies show that different colors impart a distinct psychological impact on the human mind. Successful brands choose their color palette wisely and consistently use it in their social media and marketing.

Example:

Cocolas’s iconic bright red color makes the brand instantly recognizable. The color also evokes feelings of joy, happiness, and merriment and also ties into the brand’s association with joy and celebration.

2. Taglines and Slogans

Sometimes, companies can also use taglines or slogans to represent their mission or benefits.

Example:

A widely known example is Nike’s Just Do It. The slogan represents a powerful call to action for Nike’s determination to fitness, firm resolution, and boldness. On the flip side, it seamlessly encourages sportsmen to use Nike’s products.

3. Logos

Wise entrepreneurs know the importance of owning a logo, and they don't mind spending thousands of dollars to get a logo that resonates with their brand’s motives and represents it seamlessly. It's important to know that as the face of a brand, the logo is the first element noticed in any branding material. A good logo is simple yet innovative, and it captures the essence of the brand in a visual form that is easy to recognize and remember.

Example:

The golden arches of McDonald's are a classic example of a logo that has achieved global recognition. The simple yet distinctive "M" is synonymous with fast food, comfort, and convenience.

4. Brand Fonts

The fonts also represent each brand’s authenticity and reflect its values. A streetwear fashion brand might opt for a bold, edgy font, while a casualwear brand is more likely to use a classic, professional font like Times New Roman. Successful brands consistently use the same font across various platforms to maintain a unified image in all written communications.

Example:

Disney's custom font is a great example of how typography can convey a brand’s essence. The whimsical, playful style of the Disney logo font instantly evokes a sense of magic, imagination, and childhood wonder.

5. Brand Name

A lot of creative effort goes into the brand's name. A unique brand name stands out from its competitors with its simplicity, yet it shows the brand’s core values effortlessly.

Example:

Apple is a great example of an effective brand name. It's simple, memorable, and evokes a sense of creativity and uniqueness. The name Apple is easy to remember, stands out from the more technical-sounding names often used in the technology sector and subtly conveys the idea of approachability and innovation.

Frequently Asked Questions: FAQs

Why are brand assets important?

Branding assets are the very basis upon your build your brand. They act as trademarks that embody your brand's personality and core values and convey your message to your target audience. By creating a distinctive visual and emotional identity, these assets set your brand apart from competitors and help you stand out in the competitive marketplace.

Can a business have multiple brand assets?

Yes, your business can have multiple branding assets. Some examples include logos, fonts, color palettes, slogans, mobile apps, fonts, etc. These elements work together to create a cohesive and recognizable brand identity across different platforms and media.

How do I protect my brand assets?

Brand assets, like any other asset, can be easily stolen as well. However, you can safeguard them by registering your unique brand assets as trademarks. This will prevent any other business from using your assets, and you’ll be able to maintain your brand as a unique identity.

How often should I update my brand assets?

Usually, it's not recommended to change your branding assets often. It takes a long time for the audience to interact with your assets and recognize them on a global level. However, you should also keep ties with the market trends and make minor tweaks to stay relevant in the dynamic industry.

Final Thoughts:

In a nutshell, branding assets are the lifeblood of a booming business. They’re the core principles upon which the brand operates and sells its products/services. A good branding asset is unique, memorable, and conveys the brand’s message effortlessly.

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