Ethos vs Brandy: Comparing Features and Benefits

It's 2025, and we live in a world where smart solutions exist for just about everything. With a bit of research, you'll find a service or product designed to solve your problem efficiently.

Imagine you’re a home tutor wanting to teach online during the harsh winter months. Thankfully, we have tools like Zoom and Teams to facilitate virtual lessons. Looking to manage work with your team? Platforms like Slack and Trello offer you the perfect collaboration and project management tools.

And if you want to manage your branding assets and ensure they’re used consistently across all platforms, there’s a whole suite of Brand Asset Management (BAM) platforms available.

But there are endless options for each of these solutions, so much so that comparing the features of all these different software and platforms can feel like a chore. How do you decide which one is the right fit for your needs?

In this guide, we’ll compare the features of two popular BAM platforms, Ethos and Brandy.

Overview of Ethos

Ethos is a comprehensive Brand Asset Management platform designed to simplify the way businesses create, organize, categorize, and distribute their brand assets. The platform was initially developed and launched to the public in 2024, which means it's very new to the industry. Moreover, it certainly doesn’t boast a roster of high-profile, industry-leading users, but that doesn’t mean the platform is short on Brand Asset Management features. 

The glowing reviews on its homepage speak volumes about its affordability and usability. Unlike many other BAM platforms that only cater to industrial giants with heavy pockets, Ethos aims to provide the best BAM capabilities to any and every business, regardless of its size and budget. Whether you’re an influencer, a solo pruner, a freelancer, a startup, or a large enterprise, you can trust your branding needs with Ethos and never fall short on any features.

Who Is Ethos For?

Ethos is built for those who dream big but need a practical and efficient way to store, organize, and share their branding assets. The platform is ideal for: 

• Startups looking for scalable solutions to establish a strong visual identity
• Solopreneurs who are looking for a user-friendly interface to manage their personal brand. 
• Agencies that are managing multiple clients' portfolios need a centralized space for seamless collaboration. 
• Enterprises with complex branding needs that require advanced customization and team workflows.

Key Features That Set Ethos Apart

Interactive Brand Showrooms

Ethos gives you a centralized storage solution called brand showrooms. And it’s exactly as the name says. You can use these digital places to store all your branding assets and show them to your clients, share them across teams, or just keep them to yourself if you’re a one-man army. 

AI-Powered Tools for Brand Design and Audits

The biggest drawback of AI is that its AI - its artificial and efficient, but not creative or human. Artificial intelligence lacks the human capability to create creative and custom content, and it uses the same words again and again which feels monotonous. 

At Ethos, however, you’ll have access to an AI that is just as creative as it is efficient. You can use this AI to overcome writer’s or creativity lock and come up with aspiring taglines or slogans for your brand that not only represent your brand at their finest but also serve as subtle calls to action and drive sales in amasses.

Live Team Collaboration

Real-time collaboration is the biggest challenge for remote workplaces, but Ethos makes it possible and effective - even from the comfort of your sofa. With Ethos, you can stay connected with your team, whether they’re just across the hall or halfway across the globe. You can brainstorm, revise, and finalize assets in an interactive workspace and always stay in sync with your team no matter where you are.

White-Label Options for Agencies

Ethos gives you the power to shine under your own name. With its white-label options, Ethos allows you to deliver a fully branded experience that reflects your unique identity, even in your interactive brand showroom. You can customize colors, logos, and even the interface for a seamless and professional experience that leaves a lasting impression on your clients and collaborators.

Affordability Without Compromise

The team at Ethos believes that branding tools should be accessible to everyone, regardless of budget. For just $4 per month, you gain access to a centralized space where you can store and showcase your branding assets. With Ethos, even the smallest startups can access top-tier tools and scale effortlessly with the platforms. 

For businesses that require full-feature access, the enterprise plan is available at just $44 per month. This plan provides large-scale businesses with all the tools and features they need to maintain a strong, authoritative brand voice and stay at the top of their industry.

Brandy

Brandy has been making waves in the industry for about 4 years now. The platform was founded by Adam Hayek in 2020 and later acquired by Stylebase in 2022. Brandy has some support from top funding initiatives like Adopes and Growth Fund. This shows that Brandy’s potential is certainly there.

In terms of pricing, the platform is somewhat comparable to Ethos and distinctive from its competitors, like Frontify or Brandifier, whose pricing tiers are often too steep for small businesses, freelancers, or solopreneurs. 

Mission and Target Audience

Brandy’s mission is inclusivity through affordability. The platform aims to create a world where businesses of all sizes can create a distinctive brand voice without being held back by budget constraints. Whether you're a startup, a freelancer, or a large enterprise, Brandy provides a platform where everyone has the tools they need to shine.

Key Features That Sets Brandy Apart 

Free-Forever Plan

By far, Brandy is the first tool of its kind to offer a completely free plan for businesses. With this forever free plan, you get features like 1GB of storage space, 20 assets, and unlimited editors. The plan is certainly ideal for people who want to experience how an actual BAM platform performs before upgrading to advanced features.  

Brand Spaces and Collections

Brandy offers dedicated brand spaces and collections that organizations and individuals can use to categorize logos, colors, fonts, and other assets for seamless access and sharing. This feature is especially helpful for managing multiple projects or campaigns.

Advanced Collaboration: 

Comparable to Ethos, Brandy also offers advanced collaboration tools that transform your brand space into a fully interactive and collaborative workspace. You can always rest assured that your team is connected and on the same page, whether miles apart or desks apart. You even have the liability to set custom asset statuses, define workflows, and visualize progress in a Kanban-style pipeline view.

Custom Branding and White-Labeling

When you’re first starting out as a business, you don’t need luxuries. You only want to fulfill your essentials within your budget. But as you see your business giving returns, you start making your brand as inclusive as possible. You want to see your brand name across all your websites and storage spaces because it feels like an actual identity. With Brandy, you can have that dream fulfilled, as the platform features advanced custom white-labeling options that allow for a completely customizable branded experience

Smart Branding, Smart Investment

Just like Ethos, Brandy’s pricing structure shows that premium brand management doesn’t have to come with a hefty price tag. You can start storing and accessing your assets for free, and as your business grows, so can your access to features. With Brandy, you can start out completely free. The agency plan for Brandy is priced at $50 per month. And if you have even advanced needs, you can just consult the professionals for a completely customizable enterprise plan. 

To Sum Things Up 

If you're still on the fence about choosing between these two platforms, let your experience lead the way. 

Try Ethos for 30 days completely free and discover how the platform can help you build a brand voice from the ground up that truly sells.